Ground Level

Where: Boston, MA



Between Meeting: Recent Epson Finish Strong Photo Shoot




We were in Boston a few weeks ago to produce the latest Epson Finish Strong Ad.  The concept called for a photographer to capture an image at a dramatic angle atop a tall building.  In keeping with the Finish Strong campaign, the main image captures the photographer capturing the final photograph.  So there are two photographers at work in these ads and usually lots of moving parts.



We were fortunate to obtain permission to climb the main antenna atop the Prudential Tower, which is one of the tallest buildings in Boston.  But to be more specific, the amazing photographer Joe McNally and his first assistant Michael Cali, had permission to climb.  Yours truly could only watch from the roof for insurance reasons.



I pretended to be upset with this restriction, but in reality was relieved to have a legitimate excuse to avoid climbing.  The thought of dangling from ropes on an antenna 800 feet in the air would be enough to send me straight to the laundromat…



So I challenged myself to make a picture right outside the Tower, but in my comfort zone at street level.  Fortunately, there was an outdoor water feature where kids were running in and out of water jets.  After asking permission of the parents to photograph the kids in the image, I looked for something more than just stopping the action.  My favorite shot shows the kids analyzing the moving spray patterns in prep for their dash to avoid getting wet.






50+ stories above the water jets strapped onto a pole, Joe McNally was coordinating the real pictures.  These screenshots are from the behind the scenes video where I do have a small Hitchcock cameo.

This entry was posted in Between Meetings.